Last Mill®

An identity for a Portuguese multimedia and audio company. One mark, carried from the studio to print and digital.

The symbol is a mill drawn with a cinematic, Hollywood spirit, its sails thrown out like shards of light. The name recalls the place where the company began, and the renewal it set out to bring to Portuguese audiovisual work.

01 / The mark

One mill,
four versions.

Horizontal and vertical, positive and negative. The alternatives never add a colour or a graphic element: only the negative inverts the original.

Horizontal / positive

Vertical / positive

Horizontal / negative

Vertical / negative

02 / The rules

Room to
breathe.

A graphic standards manual fixes the clear space, minimum size, colour and the misuses to avoid, so the mark arrives intact on every surface.

Clear spacex = the width of the “L”

Pantone BlackC0 M0 Y0 K100 · R0 G0 B0

Persistence, presence, effort and success.

WhiteC0 M0 Y0 K0 · R255 G255 B255

The lightness of dreams and the light at the end of the tunnel.

Graphic standards manual — Cover — **P.01**Cover

P.08The logo

Graphic standards manual — Clear space & minimum size — **P.10**Clear space & minimum size

Graphic standards manual — Colour — **P.12**Colour

Graphic standards manual — Colour backgrounds — **P.14**Colour backgrounds

Graphic standards manual — Photographic backgrounds — **P.15**Photographic backgrounds

Graphic standards manual — Incorrect uses — **P.16**Incorrect uses

Graphic standards manual — Typography — **P.17**Typography

Graphic standards manual / 18 pages · scroll sideways

03 / Print

Made to
be held.

Regular and special business cards. The same monochrome language, adapted across fronts, backs and formats, with the line printed on the back: “Milling our imagination, to realize your last conception.”