PERSONAL IDENTITY / 2026
Design.
Technology.
Innovation.
A new identity for a practice built around making. The HD monogram brings two initials into one modular, isometric form.
Explore the identity ↓
01 / THE MONOGRAM
Two letters.
One structure.
The central stem belongs to both the H and the D. A narrow notch keeps the two letters distinct, while the 30° diagonals give the mark its sense of volume.
A single element connects both initials.
The stem thickness, S, defines the proportions and clear space.
Every diagonal follows the same 30° geometry.
02 / THE SIGNATURES
A mark for
different spaces.
Horizontal for everyday use. Stacked for vertical compositions. The symbol on its own when the identity is already established.
03 / COLOUR & MATERIAL
From charcoal
to bone.
Dark and light, with the warmer tones of concrete, stone and sand. A restrained palette leaves room for texture.
04 / TYPOGRAPHY
Two voices.
Clear roles.
ORBITRON / HEADINGS & IDENTITY
Aa
0123456789
IBM PLEX SANS / TEXT & CAPTIONS
Ideas take shape
when we make them.
A practical voice for reading, explaining and finding the next step.
05 / APPLICATION STUDIES
From screen
to surface.
A consistent system for digital spaces and printed cards.
hubertdungen.comBusiness card study / charcoal and bone / 85 × 55 mm proportions
Construction, colour, typography and usage rules.
View the identity manual ↗ PDF · 16 pages · Português