Find your
own rhythm.

A visual identity for an energy drink, developed from a real partner brief by XARLIE Companhia de Cervejas de Leiria.

01 / IADE · Design Visual

More than
a new logo.

The assignment was to build an integrated communication system: research the partner and its audience, define a creative direction, then develop a coherent identity and show how it would work across formats.

THE CHALLENGE

I chose the energy-drink brief: a name, visual personality and language that could carry from the can to a campaign.

THE RESPONSE

A sharp wordmark, the bird motif and directional marks suggest speed. Yellow and orange bring energy; black and white keep the system clear.

MY ROLE

Concept, visual identity, packaging and editorial composition. Mockups explore the proposed applications; this is an academic concept.

02 / A connected system

A mark.
A direction.

The wordmark, mascot and supporting symbol have different jobs, but share the same forward movement.

Primary identity

Original XARLIE standalone symbol — Supporting symbol

Signal yellow / energyOrange / momentumInk / contrast

03 / On the can

Built to
be recognised.

The can carries the core visual language: a clear name, a strong focal point and enough white space for the product information.

Original XARLIE can packaging mockup showing front and top views — Original packaging visualisation / academic concept

04 / In context

From identity
to presence.

The campaign brings the original composition into a larger format. Supporting application studies explore how the identity could extend into objects and stationery.

XARLIE original campaign poster — Campaign composition / original artwork

XARLIE keyring application study — Application study / AI-assisted mockup

XARLIE stationery and packaging presentation study — Identity applications / AI-assisted mockup

See the development studies

Early exploration / process